fact of the Week # 105

Fact of the Week #105: Arts drive tourism.  Arts travelers are ideal tourists, staying longer and spending more to seek out authentic cultural experiences. The U.S. Department of Commerce reports that the percentage of international travelers who include museum visits on their trips has grown steadily since 2002 (18 to 28 percent). The share of those attending concerts and theater performances has grown from 13 to 17 percent since 2002. 21cm.org

Go back